Request PDF on ResearchGate On Jan 1, 2010, John Michael Geringer and others published International Business: The Challenge of Global Competition. Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more.

About the Author: Consultant to multinational corporations, was a professor of marketing and international business for several years after leaving industry. He has a degree in mechanical engineering from Ohio State and a doctorate in business administration from the University of Florida. Ball has published articles in the Journal of International Business Studies and other publications. Before obtaining his doctorate, he spent 15 years in various marketing and production management positions in Mexico, South America, and Europe. Professor of strategy and international management at California Polytechnic University in San Luis Obispo. He earned a BS in business at Indiana University and MBA and PhD degrees at the University of Washington. Book Description McGraw-Hill Education - Europe, United States, 2012.

Condition: New. 13th edition.

Language: English. Brand new Book. International Business: The Challenge of Global Competition, 13th Global Edition by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students.

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Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students. Seller Inventory # LIB878 . Book Description McGraw-Hill Education - Europe, United States, 2012. Condition: New. 13th edition. Language: English.

Brand new Book. International Business: The Challenge of Global Competition, 13th Global Edition by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students.

Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students. Seller Inventory # LIB878 .

Reviewed by Ruby Lee, Professor, Florida State University on 11/5/18 Comprehensiveness rating: 4 The text covers a wide range of topics that are important and timely to international business. Instructors who teach international marketing should also find the text helpful.

Nonetheless, the text does not provide index or glossary. Accuracy rating: 5 The content is absolutely unbiased and accurate at the time of writing. Many examples and cases discussed in the text are real companies and their issues are continuing. Relevance/Longevity rating: 5 The text is highly relevant and up-to-date. Examples are well used. The theory and most concepts will not be obsolete within a short period of time. However, the challenge of teaching international business is that companies are consistently changing, revising their strategies, and making various adaptations to stay afloat, and therefore some of the examples (e.g., Google in China) might need to get updates more frequently than others.

But it should be relatively easy and straightforward to implement. Clarity rating: 4 The text is easy to understand and follow. Examples are abundant to adequately illustrate various concepts or terminology used in the text. But it would be better if a glossary was included. Consistency rating: 5 The text is highly consistent.

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